Standing in front of an audience of multiple decision makers can be a bit nerve wracking. Your product or service is not the only think your potential customer will be looking to hear; but they will also tune in to how they feel about other nuances like your confidence, communication effectiveness, ability to respond to questions on the fly, among other things. Here are 3 quick tips you’ll want to keep in mind as you prepare for a sales presentation:
- Know your audience – Knowing your audience is key to delivering a compelling sales presentation. Understand what is important to them, how this aligns with their priorities and ensure you captivate them in a way that will connect with your message .
- Show your expertise – Being the subject matter expert in your trade tells your prospects that they are dealing with someone who knows what they’re talking about. Be enthusiastic through your presentation. A study in Harvard says that most consumers’ buying decisions are emotional, 95% of them are subconscious.
- Believe in what you’re selling – Your excitement and enthusiasm will show that you believe in what you’re selling, which in turn helps your buyer have a better emotional connection with the product or service you are selling. .
If you want to know more, here’s an additional article from Sales Hacker that gives you more tips on effective sales presentations: 10 Proven Sales Presentation Tips
