Social media has become an integral part of the sales process, and social selling is now a key strategy for sales professionals. However, with the rise of social selling comes the need for social selling etiquette. In this blog post, we’ll explore some do’s and don’ts of social selling etiquette to help you build stronger relationships with your customers and avoid common pitfalls.
Do: Personalize your messages
When reaching out to prospects on social media, it’s essential to personalize your messages. Generic messages or copy-pasting the same message to multiple people can come across as spammy and impersonal. Take the time to research your prospect and tailor your message to their specific needs and interests.
Don’t: Be too salesy
One of the biggest mistakes sales professionals make on social media is being too salesy. Social media is a place for building relationships, not just making sales. Avoid bombarding your followers with sales pitches, and instead focus on providing value, sharing content, and engaging in conversations.
Do: Engage in conversations
Social media is all about engagement, and engaging in conversations with your followers is an essential part of social selling. Respond to comments, ask questions, and participate in discussions to build relationships with your followers.
Don’t: Ignore negative feedback
Social media can be a double-edged sword, and negative feedback is an unfortunate reality for many sales professionals. However, ignoring negative feedback can make the situation worse. Responding promptly and professionally to negative feedback can help you turn a negative situation into a positive one and build trust with your followers.
Do: Provide value
Providing value is key to social selling success. Whether it’s sharing industry news, providing tips and insights, or offering personalized recommendations, providing value to your followers can help you build trust and establish yourself as a thought leader in your industry.
Don’t: Overshare personal information
While it’s important to build relationships with your followers, oversharing personal information can be a turnoff. Keep personal details to a minimum and focus on sharing professional insights and content that can benefit your followers.
Do: Follow up
Following up is a crucial part of the sales process, and it’s just as important in social selling. Whether it’s following up with a prospect who expressed interest in your product or checking in with a customer after a sale, following up can help you build stronger relationships with your customers and close more deals.
Social selling etiquette is essential for building strong relationships with your customers on social media. By personalizing your messages, engaging in conversations, providing value, and following up, you can establish yourself as a trusted thought leader in your industry and build a loyal following of customers. By avoiding common pitfalls like being too salesy, ignoring negative feedback, and oversharing personal information, you can ensure that your social selling efforts are productive and effective.
From the book Seven figure Social Selling written by Brandon Bornancin, he goes over great examples of how to write personalized messaging
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